Bing Feed Submission

Login to Bingads.microsoft.com

Google account with a single GMC store

To get started, find the GMC Import tool within Bing Ads under Tools > Bing Merchant Center > Your Bing Merchant Store. Click the new Import tab. Sign in to your Google account.

Shopping settings

A second window will open, and you must choose the Google account associated with the GMC account you’d like to sign in to.

Shopping settings

Select Allow to grant Bing Ads access to manage your product listings and accounts for Google Shopping.

Shopping settings

If the user’s Google Merchant Center account has only one store, this store will be selected automatically, and the user will jump to the import options section. To import from GMC, you must first Create new catalog within your BMC account.

Shopping settings

To create a new catalog, enter the catalog name and the target country and language.

Shopping settings

Select the Bing Ads catalog(s) you would like to import into from GMC.

Shopping settings

With GMC, you can Schedule import to import product offers daily, weekly, monthly, or now. You can also select the day of the week, time of day and time zone for the import.

Notification settings allow you to select notifications for none, only on failures or all imports, and Schedule name allows you to name the scheduled import.

Select the Find and replace URL box to include the string to update your Bing product offer tracking URLs.

Confirm the import destination and import source, then click Import to initiate the import process.

Shopping settings

The Import summary provides an update on the GMC import progress.

Shopping settings

Under the Catalog management tab, you can see all of your product catalogs and the method used to submit them. This view includes all GMC import catalogs, both completed and in progress. This also displays the date the catalog was added and its expiration date.

Here you will see all of your product catalogs within your BMC (no matter how the feed was imported). You'll also see the date the catalog was added and the date it will expire if no feed is uploaded before then. 

By selecting a catalog, we'll be able to see its feed summary.

Shopping settings

Click into a GMC import catalog file to see the Feed summary. The feed summary will show a summary view of the import - what's been published versus rejected. The feed summary will also show the import schedule as well as any feed file details.

  • Catalog information with the number of published, rejected and pending offers.
  • Import schedules display the import status of any scheduled catalog imports
  • Feed file details including the date uploaded or imported and any rejected offers or warnings.

Shopping settings

Learn more about now to import a GMC store from a Google account with has multiple stores.

Source: https://about.ads.microsoft.com/en-us/resources/training/bing-shopping-and-product-ads

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